Impactech
Advisory

Go-to-market strategies, growth innovation, and business best practices for impact technology and services in climate, energy, sustainability, and education.

OUR VISION

About

Impactech Advisory offers the comprehensive capabilities and deep industry knowledge necessary to help companies and organizations in climate, the energy transition, sustainability, education and other impact tech and services to succeed and grow effectively and efficiently. Our expertise spans go-to-market and product strategy, partnerships, marketing, and customer success. Want to experience the expertise of Impactech Advisory for your company? Reach out today and let’s discuss what we can do for you.

Our team has operator leadership and consulting experience with climate and sustainability companies across energy, carbon, water, mobility, circularity, industrial and consumer that span mitigation, adaptation and resiliency. This includes a range of tech and service solutions including: virtual power plants (VPP), energy storage, EV infrastructure and platforms, distributed energy resource (DER) and demand response (DR) management, solar, water and wastewater management, regenerative agriculture, carbon/CDR/REC market infrastructure, and product circularity among others.

PRACTICE AREAS

Our Services

Go-to-Market Strategy

Value Proposition
Market analysis and segmentation
Sales/Marketing strategy
Channels and partnerships
Pricing and Packaging
Metrics, KPIs

Product or Service Strategy & Direction

Define and align business and product objectives
Customer and user need matrix and requirements
Competitive and SWOT analysis
Differentiation matrices
Customer experience and success plan

Marketing Strategy & Implementation

Brand strategy, definition, promotion
Messaging and positioning for target audiences (customer, partner, funder, media)
Communications strategy
Strategic content and storytelling
Strategic campaigns

CONTACT